EDITORIAL STYLIST &
CREATIVE CONSULTANT
PATRICK JOHN PAREDES

ABOUT

ABOUT

Driven to transform concepts into compelling visual narratives, we specialise in art direction, photography, set design, and image-making. Explore some of our favourite creations here.

Patrick John Paredes is an independent editorial stylist and creative consultant based in Auckland. Renowned for his meticulous attention to detail and unwavering work ethic, Patrick has contributed to some of New Zealand's most prominent runway productions and has had his work featured in internationally acclaimed publications.

Specialising in both menswear and womenswear, Patrick collaborates with clients on range planning, design development, and brand direction. This has allowed him to broaden his expertise, surpassing the traditional boundaries of styling. His diverse skill set led him to curate a second publication, focusing on womenswear and seamlessly bridging the gap between commercial and independent editorial.

With a dedication to achieving results and expanding creative concepts, Patrick immerses himself in global trends and pop culture, giving him a well rounded knowledge of market movements and the interests of varied target audiences. With this understanding, Patrick is able to marry core brand values with the ever-changing global market, which is why he is a preferred vendor to his regular and expanding client list.

For more info: contact@patrickjparedes.com

Education: Certificate in Fashion Styling and Image Making (Lucinda Chambers Masterclass, Business of Fashion) + The Art And Science of Buying and Merchandising (Susane Tide-Frater, Fashion Consultant / Brand Strategy Director, Farfetch) + Digital Marketing (Drew Elliot, Co-Owner and Creative Director of PAPER magazine) + Institut Français de la Mode (IFM) From Business to Culture + Sarabande Foundation Sessions

Patrick is part of an Auckland-based fashion community of photographers, designers, stylists and models. He first began styling while still in high school and was named the winner of last year's Mercedes-Benz #MBStarStyle Instagram competition, which saw him recognised as a New Zealand fashion muse. -NZ Herald VIVA

Tell us about what it’s like styling in New Zealand. What challenges do you come across?

I’ve been working on some editorial work here in New Zealand, the community here all work extremely hard — from the designers, photographers, to makeup artists. I’ve noticed that everyone in this industry has this incredible hunger to push their limits in order to create beautiful images and work. I think a challenge would probably be explaining what the role of my job even is, every project and shoot is so different and involves different parts of my skill set. I believe it’s important to have your own identity to separate your work from everyone else, and it’s a lot tougher than 'choosing what looks cool'.