Determined to transform any concept into a pure visual language - Focusing on art direction, photography, set design & image-making, our favorite moments are able to be seen here.
Patrick John Paredes is an independent creative producer and stylist based in Auckland. With a strong eye for detail and a hard working attitude, Patrick has worked across the board on some of the largest runway productions in New Zealand and has featured his work in some of the most prestigious international magazines.
Specializing in both men’s and womenswear, Patrick has taken on clients to consult with; range planning, designs, and brand direction which has expanded his skill-set beyond regular stylists. Through this focus he has had the ability to expand his portfolio into a second publication with a womenswear focus, bridging the gap between commercial and independent editorial.
With a dedication to achieving results and expanding creative concepts, Patrick immerses himself in global trends and pop culture, giving him a well rounded knowledge of market movements and the interests of varied target audiences. With this understanding, Patrick is able to marry core brand values with the ever-changing global market, which is why he is a preferred vendor to his regular and expanding client list.
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Education: Certificate in Fashion Styling and Image Making (Lucinda Chambers Masterclass, Business of Fashion) + The Art And Science of Buying and Merchandising (Susane Tide-Frater, Fashion Consultant / Brand Strategy Director, Farfetch) + Digital Marketing (Drew Elliot, Co-Owner and Creative Director of PAPER magazine) + Institut Français de la Mode (IFM) From Business to Culture + Sarabande Foundation Sessions
Patrick is part of an Auckland-based fashion community of photographers, designers, stylists and models. He first began styling while still in high school and was named the winner of last year's Mercedes-Benz #MBStarStyle Instagram competition, which saw him recognised as a New Zealand fashion muse. -NZ Herald VIVA
Tell us about what it’s like styling in New Zealand. What challenges do you come across?
I’ve been working on some editorial work here in New Zealand, the community here all work extremely hard — from the designers, photographers, to makeup artists. I’ve noticed that everyone in this industry has this incredible hunger to push their limits in order to create beautiful images and work. I think a challenge would probably be explaining what the role of my job even is, every project and shoot is so different and involves different parts of my skill set. I believe it’s important to have your own identity to separate your work from everyone else, and it’s a lot tougher than 'choosing what looks cool'.
Get To Know Patrick Paredes, Fashion Stylist & Street Style Muse
We talk to the young creative about the New Zealand industry, personal style
and his future in fashion.